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rajia sultana
May 10, 2022
In Welcome to the Cars Forum
So you are going to redesign and relaunch your website. Congratulations! It is certainly a major undertaking. But before your relaunch goes live, you might want to do an SEO audit, just to be sure. A proper SEO audit identifies potential SEO pitfalls before launch, giving you time to Phone Number List fix any issues before replacing your current website. Unlike a general SEO audit on your website, an audit for a relaunch site is a bit different because you are looking at and comparing two different sites: the old site versus the newly designed site. Dunning audits also come with their own challenges. Many tools used to perform an audit require a website to be accessible on the web to Phone Number List scan the site, but when you do a redesign, The new website may be hidden behind password-protected doors or on an internal server. , inaccessible to these tools. When conducting a relaunch audit, I break it down into two main parts: pre-launch and post-launch. Pre-Launch Audit While you could certainly wait until after the Phone Number List relaunch to do an SEO audit, wouldn't it be better to catch most SEO errors before your new site goes live? Although I do not redesign websites myself, I have worked with many clients who work with web design companies. If the web design company is not on retainer and you are not experiencing any SEO issues prior to the relaunch, you may face additional costs after the relaunch goes live to Phone Number List resolve any new SEO issues . So address most of this (if you can) in a pre-launch audit while your web design company is under contract and the content management system (CMS), files, images and Phone Number List more are already being edited. It's just a more efficient and frugal approach. Your pre-launch audit should, at a minimum, cover: Analytical review Technical analysis Content review Link Review Benchmarking Some audits may go further than these five points, but they are a good starting point. 1. Analytical review When you relaunch the website, you'll want to make sure that your web analytics continue to Phone Number List track seamlessly from the old version of the website to the new version.
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rajia sultana
May 10, 2022
In Welcome to the Cars Forum
SEO and digital marketing is incredibly complicated, and the digital landscape is constantly changing and changing. New platforms. New competitors. The new world of marketing has evolved, but the processes of managing and adapting to change have not always kept pace. There is a lot to Phone Number List learn here from the worlds of manufacturing and software development. New project management strategies have evolved that have revolutionized these industries. You hear very little about these approaches in the marketing world, even though they are well suited to the ever-changing landscape of SEO and digital marketing. At the heart of these approaches is a burning desire to Phone Number List inspect and adapt, eliminate waste and seek constant improvement. This is coupled with an agile approach, which leads to speed improvements, Cost reductions and better results. In this article, I discuss Scrum, the project management strategy we use at my company to manage client projects and improve our internal processes. I explain what Scrum is and how we took this framework (typically used for Phone Number List software development) and applied it to our SEO and digital marketing projects. Scrum: continuous improvement Scrum is a lightweight approach to project management that helps small teams develop complex software systems. Scrum is typically used for software development, but it can work for anything from a home improvement project to managing a marketing campaign. A Scrum team usually consists of Phone Number List several people who work together in short periods of work, called "sprints". These sprints include time for review and reflection, with the Phone Number List goal of eliminating wasted time and effort while striving for continuous improvement. Roles A Scrum team has only three distinct roles: Product Owner, Scrum Master, and Team Member. These three roles work together to achieve the stated goals of the project. Product Owner / Project Owner The Product Owner has the overall vision and objectives of the project. They lead the project by concentrating their efforts on the most important works. In other words, the Product Owner prioritizes tasks that will yield results. Typically, the Product Owner will take the requirements from the customer and then add them to Phone Number List the task list (known in Scrum as the “backlog”). As marketing,
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